Harvard Business Review

MAY 10, 2016

As Bernard Hours, the former COO of Danone, put it, “On the internet, a brand has to become a person, to listen and to answer questions.” ” In the B2B world, though, the experience is very different. B2B suppliers that don’t realize this will quickly find their customers migrating to competitors that do.

B2B 8

B2B B2C FAQ Transportation 8

Mills Scofield

FEBRUARY 8, 2013

During our four sessions, we coached the Chatham team to first identify their organization’s diverse roles (which includes business service provider, government policy influencer, educational resource, and liaison for B2B urban development programs). Ken Pedersen, COO. Gary Heusner, Client Partner; Chatham Project Scribe.

Ryan 130

Ryan PR Project B2B 130

Harvard Business Review

MAY 4, 2016

I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M This next story is told by a health care EVP/COO who’s planned and executed several turnarounds of large hospital systems. 75M to more than $14.5M in four years. 5M to $10M.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

APRIL 9, 2014

This is in part because many bosses lack the information they need to do so, notes Tim Low, Vice President of B2B Marketing at PayScale. Two years ago, Mila Deconda (not her real name), the COO of a New York state agency, hired a deputy CIO to join her team with the intention of quickly promoting her.

CIO 9

CIO How To Case Study B2B 9