Harvard Business Review

MAY 10, 2016

As Bernard Hours, the former COO of Danone, put it, “On the internet, a brand has to become a person, to listen and to answer questions.” ” In the B2B world, though, the experience is very different. It had been reasonably successful in dealing with the 10% of large customers who drive 90% of revenue. Reputation.

B2B 8

B2B B2C FAQ Transportation 8

Mills Scofield

FEBRUARY 8, 2013

By Jess Chipkin , Geneca, Manager of Public and Community Relations. I wanted to learn more so I connected with Lisa Kimmel, General Manager of the Toronto office. The team was excited by a thumbs up from our CEO, Joel Basgall -- although he did offer some ideas on making the program more manageable. Ken Pedersen, COO.

Ryan 130

Ryan PR Project B2B 130

Harvard Business Review

MAY 4, 2016

Hiring managers will see what you have done — and can do for them. He’s building a bridge between challenges he’s met in the past and challenges the hiring manager is currently facing: “Build start-ups’ commercial infrastructures from the ground up—driving long-term growth and profitability.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

APRIL 9, 2014

It’s especially difficult if you’re not the one calling the shots (most managers don’t set their own compensation budgets). Whether it’s your decision or not, one thing is certain: it’s a critical part of a manager’s job to have frank and open discussions with employees about pay. Compensation Difficult conversations Managing people'

CIO 9

CIO How To Case Study B2B 9