Harvard Business Review

MAY 10, 2016

As Bernard Hours, the former COO of Danone, put it, “On the internet, a brand has to become a person, to listen and to answer questions.” ” In the B2B world, though, the experience is very different. B2B suppliers that don’t realize this will quickly find their customers migrating to competitors that do.

B2B 8

B2B B2C FAQ Transportation 8

Mills Scofield

FEBRUARY 8, 2013

In a nutshell, The Little Give teams up Edelman employees to develop PR programs for local nonprofits focused on children and youth. Ken Pedersen, COO. This got me thinking: What would a program like this look like at Geneca? I began researching companies that were successfully implementing this kind of program. Joel Basgall, CEO.

Ryan 130

Ryan PR Project B2B 130

Harvard Business Review

MAY 4, 2016

He noted his accomplishments in several areas: strategy development and execution, branding and marketing, sales, partnerships, and IP. I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M 75M to more than $14.5M in four years. 5M to $10M.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

APRIL 9, 2014

This is in part because many bosses lack the information they need to do so, notes Tim Low, Vice President of B2B Marketing at PayScale. Instead, deliver the formal evaluation first, focusing on personal growth and development. One of the software developers on his team (we’ll call him Chad) wasn’t hitting his targets. “As

CIO 8

CIO How To Case Study B2B 8