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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

That’s because not all social media discussion revolves around B2C products. Rather, customers and prospects do talk about business-related companies and subjects on social media, and there are enough social conversations about B2B brands to monitor for brand, product, and service optimization.

B2B 8
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there.

Marketing 105