Eric Jacobson

MARCH 20, 2021

Unless that activity is advancing a carefully crafted strategy, the company is apt to sprint off in the wrong direction. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. Hjartar is global leader of McKinsey Digital in the telecommunications, media and technology sectors and in Western Europe.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Eric Jacobson

JANUARY 30, 2021

Unless that activity is advancing a carefully crafted strategy, the company is apt to sprint off in the wrong direction. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. Hjartar is global leader of McKinsey Digital in the telecommunications, media and technology sectors and in Western Europe.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Build a joint local strategy. Create a technology engine that powers the front lines.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

DECEMBER 23, 2016

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. A telecommunications revolution, towards fourth generation (4G) mobile services, will transform the consumer landscape over the next 5-10 years.

Strategy 8

Strategy Banking Venture Capitalist Bottom-up 8

Harvard Business Review

OCTOBER 27, 2015

Telecommunications, marketplace platforms, payment services, and postal and logistics systems are balkanized. penetrated by B2C e-commerce is nearly twice the European average and higher than even in the U.S. Based on our research, we propose four critical areas of focus: Harmonizing across the e-commerce value chain. in Latin America.

Crisis 8

Crisis McKinsey Policies Globalization 8