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The Importance of Testing in an E-marketing Campaign

Women on Business

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

Marketing 162
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The Big Picture of Business- Evergreen Business Strategies. Digest of Take-Aways From 36 Articles.

Strategy Driven

Take ownership of planning programs, rather than abdicate them to human resources or accounting people. Mentoring, creating and leading have become the primary emphasis for your career. Continuous quality improvement means that we benchmark accomplishments and set the next reach a little further. All rights reserved.

Article 50
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The Big Picture of Business: Leadership for the New Order of Business Part 2

Strategy Driven

Upper management is most effective when it frames business decisions toward values, customs, beliefs, goals, objectives and the benchmarking of tactics. One can never review progress enough, with benchmarking being the key to implementing plans. Optimizing human resources and building capacity among staff to manage for results.

Mentor 56
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What Really is The Big Picture of Business

Strategy Driven

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You offer a promising career and future for people with ideas and initiative. The term Big Picture is often used but rarely applied correctly. All rights reserved.