The Empowered Buisness

JANUARY 26, 2016

QUESTION 1: What is your BHAG? BHAG stands for Big Hairy Audacious Goal , a concept introduced by Jim Collins in his book, “Built to Last.” The best definition that I seen is that a BHAG is a statement of strategic intent. Starbuck’s BHAG is to overtake Coke as the world’s leading brand.

BHAG 100

BHAG Leadership Goal Motivation 100

The Practical Leader

APRIL 27, 2022

” That’s a BHAG (Big Hairy Audacious Goal) I’ve pursued most of my career! Assess your branding alignment with your purpose. It sounds great in an annual report, but how do leaders actually use it, day by day, to make difficult trade-offs, engage customers, energize employees, and attract investors?”

Leadership 75

Leadership BHAG CEO Cooper 75

Terry Starbucker

JULY 17, 2016

He had been a frequent visitor to my subconscious throughout my corporate career, always managing to show up at times when I needed him, along with his admittedly peculiar brand of inspiration. Yes, that Willy Wonka (in this case played by Gene Wilder in the 1971 movie). So why was Wonka back now?

Idea Generation 150

Idea Generation BHAG Hotels Long-term 150

Great Leadership By Dan

DECEMBER 27, 2011

No, these are the big, hairy, audacious, goals (BHAGs). We’re not talking about just changing companies but doing the same thing – this is about leaving what you’ve comfortable with – and good at – for something brand new. No one should take on any more than 2-3 of these each year.

Goal 230

Goal Development Mentor Short-term 230