article thumbnail

Inspiring Leadership: Bringing Purpose to Life

The Practical Leader

It sounds great in an annual report, but how do leaders actually use it, day by day, to make difficult trade-offs, engage customers, energize employees, and attract investors?” ” That’s a BHAG (Big Hairy Audacious Goal) I’ve pursued most of my career! Let purpose drive your strategy and operations.

article thumbnail

Consider Not Setting Goals in 2013

Harvard Business Review

We all know how important it is to have goals, right? Big Hairy Audacious Goals (or BHAGs, as they're known to the inner goal-setting crowd). We might debate which goals to set, or how to set them, but who would debate whether to set goals at all? An operations goal might articulate a cost savings. I'd like to.

Goal 20