Terry Starbucker

NOVEMBER 20, 2016

Setting the right targets and goals over the short and long terms is a fine art that requires a delicate blend of unbridled optimism and cold-eyed realism, sometimes bordering on schizophrenia. (I’ve 2) Dream aggressively quantitatively over a long-term horizon, tempered by economic factors at the “macro” level.

BHAG 391

BHAG Company Short-term Long-term 391

Skip Prichard

JANUARY 10, 2022

Radhika’s experience building products in numerous industries is evident in every chapter. On the other hand, if you’ve ever experienced being iteration-led in an organization, you know that it feels like you’re tinkering and focusing on the short term but ultimately missing out on the large-scale opportunity. Radhika Dutt.

Productivity 106

Productivity Products Development Short-term 106

Harvard Business Review

SEPTEMBER 19, 2014

The smartest thing I’ve seen organizations start doing is seed-fund and empower small cross-functional data-oriented teams explicitly charged with delivering tangible and measurable data-driven benefits in relatively short periods of time. Limited ambition did a better job attracting credibility and support than BHAGs.

BHAG 8

BHAG Software Information Technology Short-term 8