BHAG Innovation Marketing Productivity 
Skip Prichard
JANUARY 10, 2022
Creating world-class products and services is a discipline that some organizations seem to master, and others struggle to achieve. Radhika Dutt presents a different approach in her book Radical Product Thinking. Radhika’s experience building products in numerous industries is evident in every chapter. Radhika Dutt.
Kevin Eikenberry
DECEMBER 6, 2010
These goals have been labeled by Jim Collins (and others) as a BHAG – a Big, Hairy, Audacious Goal. To be more specific, for each goal, consider setting a range of targets like this: Target A – This is a perfect world scenario, I/we absolutely want it goal. Target B – This is a big, but potentially believable goal.
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