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Are You an Accidental Soul-Sucking CEO?

Joseph Lalonde

As I travel the world, leading what we call our tribe , I also am invited to give speeches and advise our customers and partners. They’re free to innovate and create market-differentiating, competitive ideas. It’s more than simply clumsy leadership. It’s a breach of promise. And it makes your entire tribe feel depleted and dispirited.

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Collaboration is the Key to Providing Consistent Brand Value

Leading Blog

This is a post by Libby Gill, author of Capture the Mindshare and the Market Share Will Follow. Marketing' As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. Her clients include ABC-Disney, Nike, PayPal, Royal Caribbean, Wells Fargo, and many others.

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