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Leading Blog
MAY 1, 2023
Generation Why : How Boomers Can Lead and Learn from Millennials and Gen Z by Karl Moore Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy.
Harvard Business Review
NOVEMBER 14, 2011
Who is the most influential living management thinker? That is the question that the Thinkers50, the biennial global ranking of management thinkers , seeks to answer. But, celebrating the very best new thinking in management matters for three reasons. Second, management matters. It's a fair question.
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&# Hope to cross paths again soon.
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