Leading Blog

MAY 1, 2023

Generation Why : How Boomers Can Lead and Learn from Millennials and Gen Z by Karl Moore Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy.

Blue Ocean Strategy 271

Blue Ocean Strategy Mauborgne Books Leadership 271

Tanveer Naseer

APRIL 12, 2016

When people talk about change and innovation and “blue ocean strategy,” they’re pointing toward Great Work. I’ve asked more than over twenty thousand managers and leaders that question over the years. This is the work that has more impact and more meaning. Apply this model to your working life.

Blue Ocean Strategy 100

Blue Ocean Strategy Leadership Learning-by-Doing Follow-up 100

Harvard Business Review

NOVEMBER 14, 2011

Who is the most influential living management thinker? That is the question that the Thinkers50, the biennial global ranking of management thinkers , seeks to answer. But, celebrating the very best new thinking in management matters for three reasons. Second, management matters. It's a fair question.

Blue Ocean Strategy 15

Blue Ocean Strategy Management Christensen Balanced Scorecard 15

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 299

Blog Blue Ocean Strategy Collins Video 299