Harvard Business Review

FEBRUARY 5, 2015

As the ultimate outputs of an organization’s activities are value for the buyer and revenue for itself and its inputs are the costs to produce them and the people to deliver them, the three strategy propositions of buyer value, profit (revenue minus costs), and people capture the essence of what an organization’s activity system does.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

JANUARY 29, 2013

Or actually, maybe strategy is really about finding blue oceans — markets that come into existence as a company defines them. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. Hustle is their style and their strategy." That's the path to riches described by W.

Strategy 9

Strategy Porter Christensen Mauborgne 9

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 353

Blog Blue Ocean Strategy Collins Video 353