Bond, Customer Loyalty and Technology

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Bond

Customer Loyalty

Technology

How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. Frictionless commerce will test the emotional bonds that make consumers loyal to established brands. Image Source/Getty Images.

Disintermediation

Disintermediation Mass Marketing Retail Brand

The Rebirth of the CMO

Harvard Business Review

AUGUST 5, 2014

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle.

P&L

P&L Banking Marketing Call Center

Leadership Digital

How Do Consumers Choose in a World of Automated Ordering?

The Rebirth of the CMO

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