Bond, Film, Marketing and Technology

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Bond

Film

Marketing

Technology

James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.

Bond

Bond Productivity Products Advertising

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand

Brand Storytelling Trout Retail

Leadership Digital

James Bond, Dunder Mifflin, and the Future of Product Placement

The Brand Benefits of Places Like the Guinness Storehouse

Stay Connected