Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

DECEMBER 11, 2012

Two thirds of the way through the latest James Bond film, Skyfall, Bond decides the time has come to go old school. Enough with the technology. For all the ways technology simplifies our lives, it also over-complicates them. Your faith in technology will eventually kill you. Sales is a good example.

Bond 15

Bond Fashion Competitive Advantage Technology 15

Harvard Business Review

NOVEMBER 29, 2012

The first (whose name is disguised to spare blushes) is TEKCO, a technology company. The company hired many open source technology developers to build new collaboration tools. TEKCO followed a traditional approach to an IT implementation. This increases the speed with which innovations spread across various countries and regions.

Media 16

Media Consultative Restructuring Execution 16

Harvard Business Review

JANUARY 31, 2017

In his new book, The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World , veteran Bloomberg technology writer Brad Stone unravels the facts from the mythology surrounding the companies’ rise.

CEO 8

CEO Hotels Venture Capitalist Storytelling 8

Harvard Business Review

OCTOBER 20, 2015

People crave the kinds of meaningful moments, shared experiences and emotional bonds — or what I call “emotional souvenirs” — that brand homes can provide. The New Tools of Marketing. Sponsored by Percolate. How leading companies connect with customers.

Brand 8

Brand Storytelling Trout Retail 8