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A Couple Reasons to Smile About

Women on Business

This newfound optimism could be the usual bright-eyed resolve that comes with a new year, but it more likely resulted from something else: the passing of The Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010 (“the tax bill”) in December. Extends unemployment insurance coverage through 2011.

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The Most Desirable Employee Benefits

Harvard Business Review

A new survey conducted by my team at Fractl found that, after health insurance, employees place the highest value on benefits that are relatively low-cost to employers, such as flexible hours, more paid vacation time, and work-from-home options. Men were more likely than women to value team-bonding events, retreats, and free food.

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The Rebirth of the CMO

Harvard Business Review

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. Digital has removed barriers across sectors, even in old-line businesses known for “sticky” products, such as telecom and insurance.

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