This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Bond Remove Finance Remove Marketing Strategy Related Topics
Operations Marketing Development Management Credit Scoring Attrition Franchising Advertising Licensing Brand More Related Topics >
article thumbnail

How to Start a Used Car Business

Strategy Driven

APRIL 23, 2019

It’s not even enough just to know everything about cars and their features; you also need to have a sound understanding of business finances, licensing and legal requirements in terms of permits and taxes. Finance Your Business. Most new business owners need help when financing a start-up. Devise a Marketing Strategy.

Franchising 52
Franchising Licensing Advertising How To 52
article thumbnail

Why Companies Are Advertising Their Master Brand

Harvard Business Review

MARCH 28, 2016

With a master brand strategy, a company is able to build longer-lasting customer relationships. By developing customer bonds with the overarching brand, companies can offset the natural customer attrition that brands and products experience when their appeal is based on a discrete period of time, like a certain life stage.

Advertising 8
Advertising Brand Company Attrition 8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024