Book Value Customer Loyalty Influence Letter 
Strategy Driven
JULY 15, 2013
Letter from a fan: Dear Jeffrey, I sell copiers in NYC, and this year I finished as the number one rep in the nation. I truly believe that would not have been possible had it not been for your Little Red Book of Selling. Who else is influenced by or involved with your product? Books typically valued from $14.95 – $29.95
Strategy Driven
AUGUST 10, 2015
Often sending 100 letters a day, he was renowned for making and keeping friends. Influencer of millions) Principle: Honesty is the best policy. “If Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! .
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