article thumbnail

The Big Picture of Business – Tribute to a Great Mentor. Remembering Cactus Pryor.

Strategy Driven

One remote on which I joined Cactus was for the fourth KFC franchise in the United States. Books typically valued from $14.95 - $29.95 Book value is not guaranteed. Today, when I use nouns as verbs and place business terms out of context to make people think creatively, I’m thinking back to Cactus Pryor.

Pryor 50
article thumbnail

The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I recently stopped for lunch at a franchise restaurant. I went to their website, where franchise chains allege they want customer comments. The franchise owner later called. We’re a franchise,” he admitted. Franchisers should not sell sure-fire promotions to build sales as part of the worth of the franchise.