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Ford's Impressive Sustainability Strategy

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I

Strategy

Strategy PPM Long-term Short-term

Corporations Will Never Solve Climate Change

Harvard Business Review

DECEMBER 4, 2015

One of us wrote a book addressed at business titled Getting Green Done. A recent UK report argued against the efficacy of voluntary measures, but the presence of 400 ppm CO 2 in the atmosphere should be enough to prove the point. they were derailed entirely on the federal level. they were derailed entirely on the federal level.

PPM

PPM Policies Engineering Airlines

Ford's Impressive Sustainability Strategy

Corporations Will Never Solve Climate Change

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