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The Unnoticed Analyst: Can analytics succeed while going unnoticed.

Strategy Driven

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. It’s up to us to make that connection clear and start getting noticed as the smartwidth source. Click here to cancel reply.

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Shadow IT Is Out of the Closet

Harvard Business Review

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.

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Everyday Business Travelers Are Easy Targets for Espionage

Harvard Business Review

For example, though most American business travelers aren’t aware of the threats of espionage, the dangers are greater and more prevalent than ever before. Their goal is to further their interests, improve their bottom line, engage in transactions with foreign partners, and maintain their competitive edge.

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Getting closer to the customer is the key issue for Marketing Execs

Strategy Driven

Define your impact on the bottom line: How new data sources give you more detail on your marketing’s effectiveness. Johnson runs a business devoted to facilitating conversation between, and asking challenging questions of, the marketing and communications community. We’re not there yet, but we’re getting a lot closer.