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In the CEO Afterlife
APRIL 10, 2011
by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? I’m guessing she does a good job managing a big store but think entrepreneurially? Leadership.
In the CEO Afterlife
OCTOBER 17, 2011
The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Today’s economy screams for change in the process of branding. Leadership.
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In the CEO Afterlife
JUNE 19, 2011
We operate by the mantra of “use it or you lose it.” As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.
In the CEO Afterlife
JULY 24, 2011
Marketers operate in a dynamic world. Whenever they change companies, they want to put their mark on their new company’s brands. The longevity of the campaign, in my view, is not attributable to the long list of outstanding Brand Managers, Copywriters and Art Directors, nothwithstanding their immeasurable contributions along the way.
Harvard Business Review
JANUARY 23, 2014
Typically a graphic depiction of the organizational components to be addressed in a redesign (for example, McKinsey’s 7S model, which includes strategy, structure, systems, staff, skills, and so on), every consultant and his brother flogs an organization design model. Operations Organizational culture'
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