Talent Anarchy 1

AUGUST 25, 2023

Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty. These roles involve conceptualizing, designing, and developing new products or improving existing ones.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

The Practical Leader

JULY 3, 2019

” He felt customer service was well ingrained throughout his operation. The company featured service in their marketing with convincing and clever branding, they had a customer service department, and they provided extensive service training to frontline staff. Most Brand Management is Misguided and Makes Things Worse.

Ethics 49

Ethics Brand Management Brand Operations 49

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100