Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 112

Marketing Career Trends Advertising 112

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Harvard Business Review

AUGUST 23, 2018

Scalers iteratively experiment and tweak new ideas until they find product-market fit using methods like agile or lean. This is a strong model for industries like consumer packaged goods, where one person, such as a brand manager, is responsible for product development from beginning to end.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

DECEMBER 16, 2010

More important, WWWabs symbolize the substantial shift in one of the dying innovation anachronisms of the post-industrial era. Devices of all kinds have gone from advertising, branding, and marketing media to promotional platforms. It's easy to marry a WWWabsite with a contest, for example.

Innovation 17

Innovation Supply Chain Business Simulation Advertising 17

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. Today, Nabob faces yet another challenge: finding its place in the quickly dilating coffee industry. competitors are entering the market.

Brand 100

Brand Brand Management Advertising Management 100