N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 235

Creativity Business Objectives Marketing Trends 235

In the CEO Afterlife

JUNE 8, 2016

Today, Nabob faces yet another challenge: finding its place in the quickly dilating coffee industry. Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. The [industry] average recall was about 20%.

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

AUGUST 23, 2018

Optimizers make up the core of most established businesses — they’re skilled at enhancing and perfecting the existing business to drive growth or improve operations. Hive teams also have representatives from functions that might normally act as corporate antibodies, like legal, finance, HR, or compliance.

Project 8

Project Innovation Team Stage-Gate 8