Brand Management Human Needs Human Resources Marketing Strategy 
In the CEO Afterlife
OCTOBER 11, 2011
The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. We settled on brand sales, market share and margin. Main menu Home.
In the CEO Afterlife
APRIL 17, 2011
In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Human Resources.
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In the CEO Afterlife
JUNE 19, 2011
A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Aha,” say the savvy marketers. As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin.
In the CEO Afterlife
APRIL 10, 2011
by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Check their market cap and reputation for innovation. Upon graduation, I wanted to work in Brand Management or Advertising. I joined Bristol Myers, managed a territory and made local decisions – albeit on a small scale.
In the CEO Afterlife
OCTOBER 17, 2011
The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Today’s economy screams for change in the process of branding.
In the CEO Afterlife
MARCH 21, 2011
The category example is Big Tobacco where the market rather than the marketer carved out the universal positioning—‘smoking causes cancer’. PS: I was the Canadian Brand Manager of Brylcreem during the demise. In just three years, our sales declined by 50% despite maintaining market share. Human Resources.
In the CEO Afterlife
AUGUST 1, 2011
After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Search My Site. Leadership.
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