In the CEO Afterlife

OCTOBER 11, 2011

Leadership. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. We settled on brand sales, market share and margin.

Brand 253

Brand CEO P&L Brand Management 253

In the CEO Afterlife

APRIL 17, 2011

Leadership. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

JUNE 19, 2011

Leadership. A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Aha,” say the savvy marketers. One Response to A Boomer’s Advice to Marketers: Go Ahead, Make My Day. Human Resources. Leadership.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Human Resources. Leadership.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

MARCH 21, 2011

Leadership. Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. PS: I was the Canadian Brand Manager of Brylcreem during the demise. Human Resources. Leadership.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

APRIL 10, 2011

Leadership. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Check their market cap and reputation for innovation. Upon graduation, I wanted to work in Brand Management or Advertising. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Brand 170

Brand CEO Stage-Gate Marketing 170