Brand Management Leadership Marketing Social Capital 
Skip Prichard
NOVEMBER 16, 2021
I remember the feeling as I looked out at the audience of several hundred sorority members, and they were paying close attention to my guidance about how to build social capital online… and what could land them in a reputation crisis. Photo Credit: Markus Winkler.
Harvard Business Review
JULY 24, 2014
David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.”. A brand can’t just be a promise; it must be a promise delivered.
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