Skip Prichard
NOVEMBER 16, 2021
I remember a few years ago I was hired by a sorority at a large university to speak about reputation risk in social media. As a parent who raised two kids myself, I was excited to see that the next generation of professionals and leaders was taking reputation seriously.
Harvard Business Review
JULY 24, 2014
David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.”. A brand can’t just be a promise; it must be a promise delivered.
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