Brand Management Management Marketing Real Estate 
N2Growth Blog
JUNE 11, 2010
Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.
Harvard Business Review
JULY 17, 2015
’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” In 1921, two brothers started the company to serve the ham radio market.
Harvard Business Review
DECEMBER 13, 2017
The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Like most of the big hoteliers, however, Otto owned few of those properties; instead it franchised and managed them, with the bulk of the real estate owned by independent companies that licensed Otto’s brands.
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