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Social Media Influence | N2Growth Blog

N2Growth Blog

Jerry Anderson, CCIM We are closing a $4million office building next week as a direct contact from my Twitter tweets about distressed real estate situations and the FDIC taking over banks. Our Sperry Van Ness Commercial Real Estate advisors in Florida are believers. What more proof does one need? Long road ahead.

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Know When to Kill Your Brand

Harvard Business Review

’” Purpose might have informed the management of two failed brands – Blockbuster and Radio Shack — differently. Because Blockbuster could no longer deliver on its purpose in a relevant way, its managers should have euthanized that brand long before it drained shareholder value and became the butt of jokes.

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Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?

Harvard Business Review

Like most of the big hoteliers, however, Otto owned few of those properties; instead it franchised and managed them, with the bulk of the real estate owned by independent companies that licensed Otto’s brands. Rick and the other Beekman folks want to save their brands.” No pruning necessary.

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