Brand Management Operations Public Relations Tactics 
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
Harvard Business Review
JULY 17, 2013
You can argue that it boosts a company''s brand , manages risk , and just plain saves money. But perhaps most importantly the general public is clamoring for companies to enact good, fair business practices — and most of that public pressure comes through social media.
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