article thumbnail

Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Leveraging creativity for business growth involves transcending traditional marketing tactics and embracing novel, uncharted methods.

article thumbnail

4 Ways to a Better Bottom Line

Lead Change Blog

Global mindset is truly having the desire, knowledge, and skills to operate effectively in business today. It fills a strategic tactical need of operating in today’s business setting. We need to take it as seriously as we do other business operations. Its training isn’t an optional area of casual interest for employees.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big Thinking for Small Business

Women on Business

If you operate a home décor company that strives to connect to style-savvy urban hipsters but your website is cluttered, and very UN-edgy, you’re going to be perceived as anything but hip. Or, big execution. Need a tangible? Your website. Thinking like a big company means losing the generic template, outdated fonts and bland copy.

article thumbnail

Leadership & Initiative Overload | N2Growth Blog

N2Growth Blog

This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Operating in excess of that threshold will cause increased stress, lack of attention to detail and errant decisioning. Is your rubber-band stretched so tight that it’s about to snap?

Blog 412
article thumbnail

How to Build a Brand | N2Growth Blog

N2Growth Blog

Continuity should flow from values to vision, mission to strategy, and objectives to tactics to process. Put simply, if you’re going to spend your time and money do it where you get the biggest bang for the buck. Be consistent: Consistency in all things throughout the value chain is critical.

Brand 271
article thumbnail

Vision vs. Mission | N2Growth Blog

N2Growth Blog

Just like an algebraic formula, business also functions according to rules governing order of operations. Tactics: the methods and means by which you assail the objectives. link] Laurie Young Hi Mike, thanks for the explanation. link] mikemyatt Thanks Tom…Keeping thing simple is something I focus on.

Blog 334
article thumbnail

Leadership Self Examination | N2Growth Blog

N2Growth Blog

Section IV: Tactics. Great leaders tend to be tactical geniuses and display a strong bias to action. Leaders who operate behind a veil of secrecy are only setting themselves up for a rude awakening. That said, there are certain proprietary topics clearly not meant for public disclosure. should anything be transparent?

Blog 305