N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Leveraging creativity for business growth involves transcending traditional marketing tactics and embracing novel, uncharted methods.

Creativity 235

Creativity Business Objectives Marketing Trends 235

CEO Blog

AUGUST 11, 2015

I like being in operator mode. And the brand is well known - especially in Canada. I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. I am enjoying my CEO position at Danby.

Brand 100

Brand Leadership Globalization Brand Management 100

Strategy Driven

AUGUST 11, 2020

First of all, see what brands appear to be most popular with consumers and ask yourself why that is. Looking at other successful brands and how they operate is a good way to plan your business model. SEO tactics, email marketing and pay-per-click advertising are all great examples of additional digital marketing tools.

Brand 73

Brand Succession How To Tactics 73

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

MAY 31, 2011

As a facilitator, the CMO group at Nestle operates centers of excellence around topics such as the Hispanic market, mom & kids, and Walmart which are shared across silos. As a consultant, the CMO group at VISA gives advice to the country teams on how to interpret and take action on tracking studies.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

JULY 17, 2013

You can argue that it boosts a company''s brand , manages risk , and just plain saves money. Another great example is Bruno Sarda, Sustainability Operations Director at Dell. The business case for corporate social responsibility (CSR) is becoming easier and easier to make. Behind every great communicator is a great strategy.

Media 9

Media Public Relations Brand Video 9