N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 239

Creativity Business Objectives Marketing Trends 239

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Harvard Business Review

MAY 31, 2011

As a facilitator, the CMO group at Nestle operates centers of excellence around topics such as the Hispanic market, mom & kids, and Walmart which are shared across silos. As a consultant, the CMO group at VISA gives advice to the country teams on how to interpret and take action on tracking studies.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

JULY 17, 2015

Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Perhaps the source of the problem is that it’s not clear when a brand should be euthanized. Is their brand’s purpose is still relevant?

Brand 8

Brand Merchandising Retail Real Estate 8