Brand Career Management Market Segmentation 
Coaching Tip
FEBRUARY 12, 2014
Executives say the influencers are sometimes already in jobs that reflect their skills—such as a project manager who works with several departments. Sources: The Wall Street Journal, February 12, 2014 and Management professors Adam Kleinbaum and Robert Cross. When Doing It All Won''t Do: A Self-Coaching Guide for Career Women. .
Harvard Business Review
SEPTEMBER 21, 2011
A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Specific thinking is particularly important for planning, branding, and advertising. And when does it make more sense to focus on the bigger picture ?
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