Coaching Tip
FEBRUARY 12, 2014
Creating unique brand-related experiences that the influencer will then report on to peers communicates your competitive advantage. Engaging influencers ties closely with conventional concepts of market segmentation. . When Doing It All Won''t Do: A Self-Coaching Guide for Career Women. . Competitive Advantage.
Harvard Business Review
SEPTEMBER 21, 2011
A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Specific thinking is particularly important for planning, branding, and advertising. And when does it make more sense to focus on the bigger picture ?
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