Strategy Driven

NOVEMBER 12, 2015

Back then, you could get $40 per CPM, where today, it’s about $2. It’s all about adding value to your brand with. If you can use your blog to leverage your brand, eventually, you’re going to make more money by virtue of having a stronger, more recognizable brand. But not if you are exclusively focused on dollars.

Blog 50

Blog CPM How To Content 50

Harvard Business Review

AUGUST 10, 2016

Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Too often CMOs succumb to the pressure to keep costs down at the expense of their brand’s health or product sales. Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. This matters.

Cost 8

Cost Price CPM Audience 8

Harvard Business Review

OCTOBER 28, 2015

At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. Marketing managers pay close attention to the “referrer.”

CPM 8

CPM Advertising Marketing Supply Chain 8