Brand, Horizontal Integration, Leadership and Management

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Brand

Horizontal Integration

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Management

Today's Best Companies are Horizontally Integrated

Harvard Business Review

DECEMBER 14, 2012

In big companies, management teams focus on achieving the right level of vertical integration. Meanwhile, what they really respond to is a brand experience that is coherent and consistently pleasurable. Today, your management team should be giving more thought to horizontal integration.

Horizontal Integration

Horizontal Integration Company Engineering Brand

Design as a New Vertical Forcing Function

Harvard Business Review

OCTOBER 21, 2013

From Microsoft’s latest radical reorganization and subsequent purchase of Nokia’s devices unit to Google’s acquisition of Motorola , it’s clear that after decades of horizontal integration, high tech is in an age of increased verticalization.

Horizontal Integration

Horizontal Integration Retail Industry Objective

Leadership Digital

Today's Best Companies are Horizontally Integrated

Design as a New Vertical Forcing Function

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