Great Leadership By Dan

JANUARY 16, 2014

Sure, you hope to avoid liability, investment, and market risks as you pursue your entrepreneurial dream, so you take steps to mitigate exposure. But a business owner must embrace and leverage these two essential risks to achieve ultimate success: 1. Innovation is announced in the marketplace through branding and marketing.

Succession 242

Succession Direct Marketing Entrepreneur Market Risk 242

Harvard Business Review

MAY 2, 2014

Then develop a risk profile for your current strategy using the same framework you’re using to assess your new strategic options. If you have assessed the risk of your strategic options in terms of brand risk, operational risk, market risk, and so on, do the same for the current strategy.

Strategic Planning 8

Strategic Planning Due Diligence Proposal Rogers 8

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. Use risk data as an avenue for innovation.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8