Brand Innovation Marketing Mix Travel 
Harvard Business Review
JULY 15, 2014
She traveled the world giving presentations that featured these artifacts to illustrate the company’s brand promise through a visceral experience that no brochure or blog post could match. Given the skills and span of responsibility required, this function should sit in the marketing department.
Harvard Business Review
MARCH 29, 2013
With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. It has spawned more than 70 TV ads, hundreds of outdoor and print ads, and numerous other adaptations across the marketing mix.
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