Strategy Driven

FEBRUARY 29, 2024

Branded merchandise stands out as a timeless and effective way to promote your business. From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement.

Merchandising 95

Merchandising Brand Customer Loyalty Marketing Mix 95

Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 107

Tactics Sample Loyalty Management 107

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. The Difference Maker: Geico The Dared to Be Difference: Ensuring brand awareness.

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

JULY 15, 2014

She traveled the world giving presentations that featured these artifacts to illustrate the company’s brand promise through a visceral experience that no brochure or blog post could match. Given the skills and span of responsibility required, this function should sit in the marketing department. The New Marketing Organization.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

OCTOBER 10, 2014

The rationale is that brands own their own social channels and audiences, then try to earn sharing and word-of-mouth. If social media were truly owned, brands would have control over the experience, access to their fans, and full use of the data. And Facebook now charges brands to reach their own fans and followers.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

MARCH 29, 2013

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. It has spawned more than 70 TV ads, hundreds of outdoor and print ads, and numerous other adaptations across the marketing mix.

Advertising 8

Advertising Glocalization Globalization Brand 8