In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine 100

Magazine Brand Article Marketing 100

Harvard Business Review

JANUARY 30, 2013

I was driving past a Volkswagen dealer during a 15-hour drive from Miami to New Orleans when my 9- and 10-year-old kids excitedly pointed out the old Beetle that was parked alongside a row of brand-new models. Ah, yes, I said, a clear case of brand reinforcement through product differentiation: The odd thing stands out.

Case Study 8

Case Study TQM Supply Chain Brand 8

Harvard Business Review

MARCH 23, 2011

Tailoring a process improvement initiative — i.e., borrowing from several religions and making a tight fit with your core brand, history, strategy, and culture — will decrease the chances that your organization rejects foreign ideas. Brad Power is a consultant and researcher in process innovation. Eradicate process lingo.

Six Sigma 14

Six Sigma TQM Kaizen Balanced Scorecard 14