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057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff

Engaging Leader

OCTOBER 3, 2013

The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. In this episode, we’re going to find out how Barry Nalebuff, Seth Goldman, and the team at Honest Tea have succeeded in leading a for-profit business as a vehicle for change. That means more than a snappy label.

Nalebuff

Nalebuff Reputation Brand Marketing

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

FEBRUARY 10, 2014

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. If these firms had not embraced the idea of working together, they would not have the fiscal resources and manpower to renovate and build new airplanes. As management professors Adam M.

Co-Opetition

Co-Opetition Nalebuff Licensing Cooper

057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff

Use Co-opetition to Build New Lines of Revenue

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