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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine

Magazine Brand Article Marketing

Avoid the Improvement Hype Cycle

Harvard Business Review

MARCH 23, 2011

Tailoring a process improvement initiative — i.e., borrowing from several religions and making a tight fit with your core brand, history, strategy, and culture — will decrease the chances that your organization rejects foreign ideas. Eradicate process lingo. For example, you could use "continuous improvement" instead of "kaizen."

Six Sigma

Six Sigma TQM Kaizen Balanced Scorecard

Brand Surgery ? excerpts from my Marketing Magazine article | In.

Avoid the Improvement Hype Cycle

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