Marshall Goldsmith

AUGUST 15, 2011

During hard times companies often cut back on marketing budgets. Here are her ideas and reflections: Chief Marketing Officers (CMOs) are usually under pressure because most organizations see marketing as a cost center and are not aware of how it is contributing to the bottom line. A: Great question.

Advice 107

Advice Execution Marketing Prahalad 107

Harvard Business Review

JANUARY 16, 2015

CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run cost centers as opposed to generating revenue. One the one hand, meeting budget projections is make-or-break for Business Leaders because it impacts their compensation and upward mobility.

P&L 8

P&L Due Diligence CIO COO 8

Harvard Business Review

MAY 31, 2012

The CEO wonders how you spend your time, the CFO wonders how you spend the company’s money, the sales folks think you’re too conceptual, too abstract, and not sufficiently focused on the immediate business, and the production and supply chain guys just think you’re full of hot air.". "The For one, it’s a cost center.

Supply Chain 13

Supply Chain Real Estate ROI CFO 13