Budgeting Development Innovation Telemarketing 
Harvard Business Review
NOVEMBER 26, 2012
Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. When they read about a big company launching a cutting-edge initiative, they want in — but the economics usually only make sense for large companies that have experimental budgets. Doesn't my company need a smartphone app?
Harvard Business Review
APRIL 20, 2016
In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. It’s going to take a combination of business innovation and personal responsibility.
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