Strategy Driven

OCTOBER 15, 2019

The above suggests that telemarketers have some way to go in terms of provision of information from a telemarketing call. Fail to Plan and plan to fail” is a well-used expression and it definitely applies to telemarketing. A telemarketer that just trusts to luck is likely to fail. Don’t Sound like a Telemarketer.

Telemarketing 10

Telemarketing B2B Objective Open-book 10

Strategy Driven

JUNE 18, 2015

From telemarketer calls coming in at dinnertime or, worse, before the alarm sounds in the morning; an endless stream of SPAM e-mails jamming inboxes; and mailboxes overflowing with white mail that proceeds directly to the recycle trash bin, statistics show that consumers can be bombarded with more than 300,000 messages every day.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

NOVEMBER 26, 2012

Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. When they read about a big company launching a cutting-edge initiative, they want in — but the economics usually only make sense for large companies that have experimental budgets. Doesn't my company need a smartphone app?

Marketing 8

Marketing Telemarketing Hotels Competitive Advantage 8

Harvard Business Review

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Cost 8

Cost Marketing Content Media 8